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Presentation
Presentation
The course aims to provide students with the technical and conceptual principles essential to a communication project. These principles aim to serve two main objectives: a coherent and balanced project presentation and an understanding of the processes involved in the area of visual communication that allow a correct dialogue with professionals in the field.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 6
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULHT168-7241
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
- Theoretical and practical notions of graphic design applied to the concept of visual identity and communication, such as: project methodology, creative processes, typography, composition, image and colour. - Fundamental drawing, organisation and composition techniques in vector drawing software. - Fundamental techniques for processing and manipulating digital images in image editing software. - Framework for Artificial Intelligence tools applied to the generation of image content. - Development of a visual identity and product and/or service communication project.
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Objectives
Objectives
The main aim of this course is to ensure that visual identity and printed communication projects are carried out properly. This objective is based on the acquisition of the following competences: - Recognise and coherently apply concepts of Communication Design for print, in the areas of typography, colour, image and composition; - Use a methodology adapted to the design of the visual identity and communication of a service or product; - Skilfully apply the fundamental techniques and tools of vector drawing and image editing software necessary for the correct expression of the design concept; - Recognise the benefits and disadvantages of Artificial Intelligence tools for generating image content; - Development of an identity and communication project, applying the content taught.
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Teaching methodologies and assessment
Teaching methodologies and assessment
It is a theoretical-practical course that combines expository interventions of the programme contents with the elaboration of hardware-software package exercises necessary for the production of printed and screen content. Throughout the semester a practical project will be developed, in groups of 2, with monitoring in class. The assessment is continuous and is based on the laboratory development of a communication campaign project for a real client.
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References
References
- AA.VV. (2021). Design, Second Edition: The Definitive Visual Guide. DK: Londres. - Lupton, E & Cole Phillips, J. (2015). Graphic Design: The New Basics Paperback. Nova Iorque: Princeton Architectural Press. - Samara, T. (2017). Making and Breaking the Grid, Second Edition, Updated and Expanded: A Graphic Design Layout Workshop. London: Rockport Publishers. - Slade-Brooking, C. (2016). Creating a Brand Identity: A Guide for Designers. London: Laurence King Publishing.
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Office Hours
Office Hours
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Mobility
Mobility
No
