Class Image Analysis Methods

The current overexposure to images does not always allow us to take a closer look at their cultural and media-constructed dimension, often giving way to a perception that naturalizes images and their communication strategies. This curricular unit focuses on the different “framings” to which images are subject, considering their importance for visual reception, particularly for acts of interpretation.  

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1. Image and representation 1.1. The image as a sign; 1.2. The constitution of the sign in F. Saussure and C.S. Peirce; 1.3. The icon, the index and the symbol; 2. Visual interpretation 2.1. Denotation versus connotation; 2.2. Visual codes and «revolutions of the gaze»: milestones in the history of visual arts; 2.3. Formal elements and technical knowledge; iconography and iconology, according to E. Panofsky; 2.4. The rhetoric of images. 3. Image and Culture 3.1       Image and vision in Western culture; 3.2. Image, technique and new challenges. ; 3.3. The belief in the photographic: «photography and truth» versus the synthetic image created by «artificial intelligence».

In addition to the broad use of the capabilities of the Moodle platform, practical exercises are conducted collectives to reinforce learning. Critical and formative use of machine generative learning tools, such as ChatGPT, and knowledge is introduced to master generative artificial intelligence platforms in the field of images.  

BARTHES, Roland (1984), «Retórica da imagem» em O óbvio e o obtuso. Lisboa: Edições 70 FISKE, John (1993). Introdução ao Estudo da Comunicação. Porto: Edições ASA GERVEREAU, Laurent (2007). Ver, compreender, analisar as imagens. Lisboa: Edições 70 JOLY, Martine (1999). Introdução à análise de imagem. Lisboa: Edições 70 JOLY, Martine (2003). A imagem e a sua interpretação. Lisboa: Edições 70 JOLY, Martine (2005). A imagem e os signos. Lisboa: Edições 70 PANOFSKY, Erwin (1989). O Significado nas Artes Visuais. Lisboa: Editorial Presença.