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Class Art, Culture and Communication

  • Presentation

    Presentation

    This CU discusses the concepts of culture in relation to communication and the arts. From the anthropological definition of culture to sociological definitions linked to artistic practices (high and low culture, mass culture, network culture), it debates the place of these practices in contemporary interconnected societies and the power of artistic representations in legitimising narratives, both hegemonic and counter-hegemonic. The definitions of the artistic object itself serve to contextualise the critical role that has been attributed to contemporary arts, such as feminism and post-colonialism.
  • Code

    Code

    ULHT24-1671
  • Syllabus

    Syllabus

    PART I 1. Definitions of culture 1.1. Anthropological notion of culture 1.2. Cultural studies, language and media 1.2.1. The “cultural turn”: Stuart Hall and the school of Cultural Studies 1.2.2. Art and feminism: The “art without history” of women artists 1.2.3. Representations of gender in art 1.2.4. Rethinking colonial heritage: policies of reparation in Europe 1.3. Sociological concept of culture: cultivated, popular and mass culture, high and low culture 1.4. The culture industries 2. The convergence of art, culture and communication 2.1. The transformations of art through technical reproducibility 2.2. The contemporary media environment and the new “imaginary museums” 2.3. “Cultural marketing” in the digital context PART II 1. Definitions of art 2. The contemporary art system: issues of cultural management
  • Objectives

    Objectives

    Learn how to discuss the configurations of the notion of culture. Learn how to identify the artistic phenomenon as a cultural phenomenon. Be familiar with some aspects of cultural management and arts practices. Be familiar with some cultural marketing strategies in the digital environment. Reflect on emerging themes in culture, media and the arts, namely gender studies and postcolonial studies.
  • References

    References

    BARRANHA, H.; MARTINS, S. S. e PINTO RIBEIRO, A. (ed. 2015). Museus sem lugar. Ensaios, manifestos e dia¿logos em rede. Lisboa: Edições IHA, UNL HALL, S. (ed. 2003). Representation: Cultural Representations and Signifying Practices. London, Thousand Oaks and New Delhi: Sage Publications KOTLER, N. G.; KOTLER P. e KOTLER, W. Y. (2008). Museum Marketing and Strategy. Designing Missions, Building Audiences and Generating Revenue and Resources. San Francisco: Jossey-Bass Edition LIMA DOS SANTOS, M. L. (1994). Questionamento à volta de três noções in MELO, Alexandre (org.). Arte e Dinheiro, Lisboa: Assírio & Alvim, pp. 101-120 OAKLEY, K.; O'CONNOR, J. (org.) (2015). The Routledge Companion to the Cultural Industries. Oxon and New York: Routledge D'OREY, C. (1990). «O que é a arte?» ou «Quando há arte?». Revista Análise, nº 14, Imprensa Nacional Casa da Moeda MELO, A. (2001). As três dimensões do sistema. In: Arte. Lisboa: Editora Quimera, pp. 29-52  
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