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Presentation
Presentation
The main objective is to enable students to understand and master the main topics and essential techniques related to the theory of the firm and the analysis of economic organizations in competitive environments. Concepts, indicators and forecasts regarding sectoral contexts, market structure, competitive dynamics and business strategies will be worked on.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 4
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULHT32-11345
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. Theory of the Firm/company and its subtopics (concepts: profit maximization, production function, costs) 2. Introduction to Porter's competitiveness analysis (market analysis matrix) 3. Introduction to Business Strategy 4. Strategic Positioning and Competitive Advantage 5. Financial function of the company (investment analysis, prior introduction of investment analysis)
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Objectives
Objectives
Learning objectives (knowledge, skills and competences to be developed by students): 1. LO1: Understand the main concepts about the existence, organization and functions of the company. 2. LO2: introduction to market contexts and competition processes. 3. LO3: Present the tools, instruments and techniques for economic and financial valuation of real assets for decision making 4. OA4: Present the strategic positioning and business models.
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Teaching methodologies and assessment
Teaching methodologies and assessment
The methodology used to support the teaching-learning process is the establishment of relationships between theory and the reality of companies.
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References
References
- Besanko, D. (2013), Economics of Strategy, 6th edition Wiley. - Porter, M. (1998), Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York: The Free Press. - Lawrence, Gitman et al. (2018). Introduction to business, Openstax, ISBN -10 1 -947172-54-9
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Office Hours
Office Hours
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Mobility
Mobility
No
