Class Audiovisual Production Lab I

The UC aims to explore technical and conceptual solutions that enhance the development of differentiating audiovisual content in the context of Fashion, with a special focus on the creation of Fashion Films for dissemination on social networks.

Not applicable

1. Technical and conceptual fundamentals that enhance the development of differentiating video content in the field of Fashion: - Idealization and planning of fashion films; - Sound and image editing (montage); - Realization and direction of photography; - Group dynamics in a film project; - Video as a differentiating factor in the launch of a fashion collection; - Interdisciplinary vision of audiovisual production. 2. Fundamental techniques and tools associated with hardware-software package necessary for the production of video content for dissemination on social networks;  3. Practical project: fashion film for presentation of fashion collection concept.

This is a theoretical-practical course that combines lectures on the syllabus with exercises on the hardware-software package needed to produce video content. Over the course of the semester, practical projects will be developed in groups of three and monitored in class. Assessment is continuous and is based on the laboratory development of a Fashion Film in groups of 3 students with a rotation of tasks - director, camera assistant and production assistant - and an individual exercise. Work will only be accepted for assessment when it is handed in on the due date. Translated with DeepL.com (free version)

Mercado, G. (2019). The filmmaker's eye: The language of the lens. Routledge. Murch, W. (2005). In the Blink of an Eye. Silman-James Press,  Chion, M. (2009). Film: A Sound Art. New York, Columbia University Press.  Soloaga, P., Guerrero, L. (2016). Fashion films as a new communication format to build fashion brands. Communication & Society. 29 (2), 45-61.