Class Digital Transformation in Tourism

This course is part of the overall curriculum for Digital Transformation in the Tourism degree program. Its main objectives are to provide students with broad and specific knowledge that enables them to understand and master the types, characteristics, and role of Digital Transformation in society at large, particularly within the Tourism sector. Furthermore, it empowers students to apply the acquired knowledge in supporting and managing technologies relevant to the business environment of the Tourism sector. They learn to specify and select new technologies and become familiar with core development methodologies and considerations. This course emerges as an essential response to the current needs of the tourism industry, preparing students to tackle challenges and capitalize on the opportunities presented by Digital Transformation.

Not applicable

This course includes the following programmatic contents (PCs): PC1 [Digital Transformation] ¿ The concept of digital transformation ¿ Drivers of change ¿ The purpose of change ¿ The importance of organizational culture PC2 [Promoting and Managing Change] ¿ Organizational change and managing organizational change ¿ Promoting people-centered innovation ¿ From smart doing to smart living ¿ (Mobile) technologies supporting disruptive change ¿ The AGILE method PC3 [Diagnosis and Assessment] ¿ How to extract value from big data ¿ Big data applied to diagnosis and continuous improvement of digital transformation PC4 [Integrated Digital Transformation Strategy] ¿ Planning and implementing integrated strategic approaches ¿ The future of digitally transformed organizations in the tourism sector PC5 [Case Studies]

The teaching-learning methodology of this course unit is active, placing the student at the center and making them primarily responsible for the learning process. This means there is a clear encouragement for the development of the ability to absorb content autonomously and actively, through case analyses, promotion of digital content, and critical discussion of the same, supporting the theoretical content taught. Additionally, students are challenged to undertake individual and group projects, aiming to present and thereby solidify the knowledge acquired. In theoretical classes, the structural foundations of the strategic objectives are presented, and practical cases are developed by the students. Use of interactive tools for group learning games, such as Kahoot.

Slides de TD, disponíveis na plataforma e-learning Moodle ¿ Hodges, J. (2021). Managing and Leading People through Organizational Change: The theory and practice of sustaining change through people. New York: Kogan Page. ¿ Kotter, J. (2008). “Leading Change: Why transformation efforts fail”. Harvard Business Review. ¿ Lang, V. (2021). Digital Fluency: Understanding the basics of Artificial Intelligence, blockchain technology, quantum computing and their applications to digital transformation. Germany: Apress. ¿ Lorizio, N.P. (2021). Digitalization: The new normal of the post-pandemic world. Independently published. ¿ Perkin, N. & Abraham, P. (2021). Building the Agile Business through Digital Transformation. New York: Kogan Page. ¿ Siebel, T. (2019). Digital Transformation: Survive and thrive in an era of mass extinction. New York: Rosetta Books. ¿ Teixeira-Botelho, I. & Dias, P. (2020). Smarketing: Como o marketing mobile está a mudar Portugal. Lisboa: Edições Sílabo.