Class Tourism Business Management

This UC presents Management from an integrated perspective, traversing the various disciplines that integrate them. Students are expected to understand how they integrate and contribute to the alignment of the organization.

Not applicable

I. Tourism/hotel companies Managers, management and business II. The concept of strategy and management Strategy and management in hotel/tourism III. Types of management strategies National strategies International strategies The internationalization strategy Strategic Alliances Mergers and Acquisitions IV. Fundamentals of business organization Organizational Structures Leadership Motivation Culture V. The strategic and management implementation The programs, plans, budgets and procedures Elaboration of a business plan

Theoretical classes with presentation of the subject matter and discussion of topics using expository and interrogative methods. Practical classes, prioritizing active methods, using practical exercises, case studies, analysis and discussion of scientific articles. Application of self-directed learning methods. 1- Continuous assessment that will have a weighting of 30% and will consist, fundamentally, of class participation and completion of the exercises proposed throughout the semester. 2- Research work to be agreed with the teacher, with a weighting of 10%. 3- Theoretical test, with a weighting of 60% As an innovative methodology to support the teaching-learning process, online learning and interactive digital resources will be used, as well as a business simulation for the development of the Business Plan.

Amrullah; Kaltum, U., Sondari, M.C. Pranita, D. (2023). "The Influence of Capability, Business Innovation, and Competitive Advantage on a Smart Sustainable Tourism Village and Its Impact on the Management Performance of Tourism Villages on Java Island". Sustainability, 15, 14149.  Iqbal, M., Yanuarni, E., Mawardi, M.K., Astuti, E.S. (2023). "Linking knowledge management to tourism business of SMEs in aftermath of disaster: Implications for open innovation", Journal of Open Innovation: Technology, Market, and Complexity, 9(2), 100054. Neves, I., Maguire, K. & Almeida, N. (2024). A critical examination of film tourism planning and management in Portugal. Dos Algarves: Tourism, Hospitality and Management Journal, 44, 1-19. Subying, C., and  Yoopetch, C. (2023). "A Bibliometric Review of Revenue Management in the Tourism and Hospitality Industry, 1989–2021" Sustainability, 15, no. 20: 15089.