Class Tourism Consumption and Trends

This curricular unit constitutes one of the two stages of the analytical phase of the destination development process, together with the analysis of tourism resources. Thus, both the syllabus and the practical assignments to be developed in this curricular unit will be articulated with other curricular units of the master’s degree, such as Tourism Resources Analysis and Management. In parallel, given that the analysis of consumption patterns and tourism trends is instrumental in defining a communication strategy for a destination, this course will be taught in conjunction with the curricular unit of Marketing of Tourism Destinations.

Not applicable

1. Tourism consumption trends 1.1 New consumer behaviors 1.2 The role of tourism experiences in the consumption of tourist destinations 1.3 Inhibiting and facilitating factors in the tourism system. 2. The integration of tourism consumption 2.1 Theories of motivation for tourism consumption 2.2 Management dynamics of tourist destinations 3. Tourism demand fundamentals 3.1 Characteristics of tourism demand 3.2 Fundamentals of tourism demand 4. Consumer's decision-making process 4.1 Models and determinant factors in the decision-making process 4.2 The phases of a decision-making process 5. The influence of technology on tourism demand 5.1 Market segmentation and main segments 5.2 The influence of technological means as an influence of destinations

During the course of the classes, students will have the possibility to contact the real world, through contact with specialists who work in Tourism and Hospitality companies, both international and national, in order to develop creative skills and the ability to solve progressively more complex problems. Thus, several thematic seminars and study visits will be held. The Inverted Classroom methodology will also be applied through group work to solve problems, case studies, and peer learning.

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