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Class Media Archaeology and Communication

  • Presentation

    Presentation

    Contemporary societies are marked by the convergence of culture and technique. The experience of the world is being replaced, complemented, and articulated by media technologies, while entirely new mediated domains emerge. This phenomenon begins in the 19th century, with the invention of photography, the gramophone, cinema, as well as other subsequent recording and transmission technologies. From this concept, we are referred to the instrumental domain of the human creative process and its understanding, but also to the place and support where these creations take place. The medium, as a category, is a pivotal concept that, since modernity, has proven to be essential for understanding the present. One of the most prominent thinkers of media, Kittler, states that "media determine our situation".
  • Code

    Code

    ULHT6353-23330
  • Syllabus

    Syllabus

    What is the medium? Medium and technique; Experience and mediation: effects of mediated perception; Media theory and media archaeology: relationships in history; Genealogy of media and archaeology of visual media: singularity and interconnection; Case studies: modern optical regimes:  Analysis of vision and optical images  Phantasmagoria, luminous media, and spectacle  Change in perception of reality and machinic vision; from phantasmagoria to virtual reality Brief archaeologies of sonic and auditory media On contemporary images: image and Cinematism; telematics of the image. Context and Archive: transmitting, broadcasting, storing; Media as creative instruments: alphabet, photography, cinema; Subjectivity and mediation: the problem of media materiality; Media and Cultural Heritage.
  • Objectives

    Objectives

    a) distinguish between medium (media) and technology; b) produce a critical judgment on media in a creative context; c) recognize media representations of culture; d) know the genealogy of media and how a media archaeology is possible; e) understand the pre-cinematographic archaeology of spectacle, the phantasmagoric, and the virtual; f) identify the relationship between vision studies and the development of optical machines; g) recognize the 'reality of media' in visual and audiovisual forms; h) understand the parallels and differences between image and sound archaeologies; i) determine the impact of media on arts and aesthetics; j) know how to identify political strategies enabled by media; k) identify research lines in media studies; l) be able to construct a systematic argumentative discourse on the relationships between culture, art, media, and reality.
  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    As a theoretical Unit, objectives and competences, are better suited into master classes as the most relevant methodology. Formulating problems, define their limits and exposition are elements that will be of regular use. Hermeneutics and heuristics will also be recurrent methods. Verification and monitoring of learned skills will be done via public discussion of arguments and problems raised in site as exercises. The evaluation has three moments, one qualitative and two quantitative. Quantitative: students' class attendance and their participation in loco; Qualitative: public oral presentation and discussion of a problem in Syllabus. Final essay with at least 3500 words and its public discussion. Assessment weight: attendance: 10%; class presentation: 40%; essay: 50%.  
  • References

    References

    Agamben, G., Qu’est-ce qu’un dispositif?». Paris: Payot & Rivages, 2007. Benjamin, W. «A obra de arte na época da sua possibilidade de reprodução técnica». In A modernidade. Lisboa: Assírio & Alvim: 2006, pp. 207-241. Crary, J. Capítulos 2, 3 de Techniques of the Observer. On Vision. Cambridge, MA: MIT Press, 1992. Flusser, V., Medienkultur. Frankfurt a. M.: Fischer, 2005. Foucault, M. L’archéologie du savoir. Paris: Gallimard, 1969. Gunning, Tom. “From Magic to Illusions: The Power of the Virtual”. Em Illusion in Cultural Practice: Productive Deceptions, organizado por Katharina Rein, 34–52. London & New York: Routledge, 2021. ———. “Re-newing Old Technologies: Astonishment, Second Nature, And the Uncanny in Technology from the Previous Turn-of-the-Century”. Em Rethinking Media Change: The Aesthetics of Transition, organizado por David Thorburn e Henry Jenkins, 39–60. Cambridge, MA & London: MIT Press, 2003.
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