Class Critical Issues in Tourism and Hospitality

The purpose of this course is to provide students with knowledge, skills, and tools that allow them to maximize their ability to anticipate, innovate, and improve their performance and the creation of value. This course will operate through a sequence of several seminars. In each of the seminars, there will be the participation of specialists with recognized experience in the topics to be addressed in the study cycle: marketing, digital marketing, digital transformation, strategy, and innovation, among others. These specialists will bring students a state-of-the-art view of the different topics related to tourism and hospitality. The responsible lecturer will ensure that the seminars are properly prepared and, consistently, contribute to achieving the objectives of the UC, while ensuring the assessment of the students.

Not applicable

Tourism and hospitality markets, 2. Data management and governance, 3. Marketing and digital marketing, 4. Strategy and innovation, 5. Data analytics e market studies, 6. Tourism finances and investments, 7. Leadership and HR management, 8. and another pertinent syllabus. 

Introduction of new theoretical themes/applied studies/practical cases from different thematic areas of the study cycle, with a discussion of them. Seminars require the presence/attendance and active participation of students. In addition to the expository time by the guest, all sessions will have time for discussion/debate, in which informed participation by all students is expected. Ideally, this space should allow a confrontation/contradiction between the theoretical references acquired and the themes addressed by the speakers. Seminar topics will be chosen according to the students' interests.

Vidoli, C. A. (2000). Technical Report Writing. USA: Lewis Research Center, NASA, 2000. Available: https://ntrs.nasa.gov/api/citations/19930013813/downloads/19930013813.pdf Correia, L. M. (1999). Contributos para a Escrita de um Relatório. Instituto Superior Técnico. Available: http://groups.ist.utl.pt/lee/ContEscRelatoriob.pdf Fonseca. P. (2011). Guia para a redação de relatórios. Departamento de Eletrónica, Telecomunicações e Informática, Universidade de Aveiro. Available: http://sweet.ua.pt/pf/Documentos/Guia%20redaccao%20relatorios.pdf