Class Media, Communication and Society

This curricular unit intends to constitute itself as a broad space for reflection and analysis in the field of sociology of communication and media, in order to enable students to address themes and to apply concepts and theories that are related to theories and models of communication, to communication technologies, to traditional and new media, and to the network society. In this context, and while framing these themes in the historical context and means of communication’s models, the aim is to understand communication phenomena in contemporary societies, in order to lead reflection, analysis and application of this knowledge, theories and concepts to applied or transversal themes and projects. Students should develop skills to theoretically and epistemologically discuss, and apply, issues related to theories and models of communication, traditional and new media, digital social networks, and technological mediations in public space.

Not applicable

1. Communication. Foundations, models and theories  Conceptual foundations in communication sciences  Evolution of communicational research: effects/consumption and production/journalism, advertising, fiction. Communication models Fundamentals in theories of journalism   2. Media, Networks and Society Traditional media and new media. From traditional media and mass communication to reticular, participatory, collaborative interactivity and individualised use. Digital media devices. Dematerialisation and deterritorialisation of the circulation and consumption of media content Visibility and invisibility in traditional media and digital networks. The impact of technological mediations on the public space 3. Digital social networks, digital network action and mediativism

The project methodology, or project-based learning, involves investigative work, based on the formulation of a question by the students.  This methodology complements lectures, allowing students to apply what is being taught and worked on.   Active discussion of texts based on teams

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