Class Research Methodologies in Media and Information Literacy II

With this UC Curricular Unit II we aim at continuing the pragmatic program of UC I and, consequently, it is important to deepen the knowledge of rigorous conceptual instruments that enable the students to investigate in the area of MIL.

Not applicable

1. From the influence of the traditional methodology to new methodological collections: 1.1. Interview (qualitative and quantitative); 1.1.1. Focus groups. 1.2. Document Analysis. 1.3. Content analysis in media literacy research. 1.4. Public Opinion Research. 1.5. Observation. 1.5. Virtual ethnography 1.6. Visual methods (Photovoice and Photo-Elicitation, etc.). 1.7. Documents and various resources online. 1.8. Documents and artefacts collected by the public. 1.9. Social media research. 2. Data analysis: 2.1. Statistical analysis; 2.2. Content analysis; 2.3. Discourse analysis. 3. Data analysis software: 3.1. SPSS - Statistical Package for the Social Sciences; 3.2. webQDA - Qualitative Data Analysis Software.

Flipped classes.

Ciboci L., Kani¿aj I., Labaš D. (2015). Public Opinion Research as a Prerequisite for Media Education Strategies and Policies, In S. Kotilainen & R. Kupiainen (Eds), Reflections on Media Education Futures. The International Clearinghouse on Children, Youth & Media, pp. 171-182. Sedwen: University of Gothenburg. Linaa Jensen, J. & Sørensen, A. S. (2013). Analyzing online social networks from a user perspective: A quantitative- qualitative framework. In Patriarche, G., Bilandzic, H., Linaa Jensen, J., & Jurisic, J. (Eds.). Audience Research Methodologies: Between Innovation and Consolidation, pp. 144-159, London & New York: Routledge. Rodrigues, A. I., & Costa, A. P. (2017). A imagem em investigação qualitativa: análise de dados visuais. In J. Amado & N. M. de C. Crusoé (Eds.), Referenciais Teóricos e Metodológicos de Investigação em Educação e Ciências Sociais (1st ed., pp. 195–218). Salvador da Bahia: Edições UESB.