Conference Marketing: Challenges of Sustainability in Communication

What does Sustainability in Corporate Marketing and Communication mean? How can we align our strategies with sustainable development guidelines, while simultaneously ensuring the digital transformation of our brands? In various marketing fields, intense competition and the need to capture potential customers' attention often lead to practices that go against sustainability principles.

In this event, we will explore marketing from new perspectives, with special attention to the choice of sustainable tools and methods. We will rethink marketing and tackle some of the central sustainability challenges in communication. The conference will feature experts who will debate this essential topic, also providing a space for exchanging ideas and innovative solutions for the future of responsible marketing.

Programme

• 15h50 | Welcome Coffee & Greetings
• 16h00 | Presentation Video of the COMSUS Project
  

    Timóteo Rodrigues



• 16h10 | Sustainable Strategies in Digital Marketing
  

  "Making the engine run with little financial investment. We will discuss sustainable marketing strategies."

    Marco Gouveia



• 16h30 | New Marketing Narratives

"Is sustainable communication an impossible story? We will discuss the 'villains' and heroes of sustainable communication and explore how we can help position our clients within sustainability standards."

  Tânia Areias




• 16h50 | Digital Transformation

"How to provide entities with greater digital knowledge? We will discuss communication strategies and approach sustainability from a continuity perspective."

  Mário Alcântara




• 17h10 | Q&A

  Ana Oliveira




• 17h30 | Closing

Main Speakers

• Timóteo Rodrigues
• Marco Gouveia
• Tânia Areias
• Mário Alcântara



View the Poster here