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Presentation
Presentation
Be fully up-to-date on an airlines route development strategy and, understand how to build a business case for building new airline routes
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 2
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Year | Nature | Language
Year | Nature | Language
3 | Optional | Português
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Code
Code
ULHT1656-14136
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Route Planning and Evaluation Routes and Profitability How to Plan a Route Revenue Management and Routes Managment Fleet Planning and Implications for Routes Routes and Impacts on Tourism Case Studies and Best Practice
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Objectives
Objectives
An understanding of the interrelationships between how airlines plan their route development strategy and how airports offer incentives and support to airlines to ensure they serve their airports. Focus your attention on showing how the airline industry can manage sustainable routes and ensure profitability. The course unit "Route Management", aims to provide the development of students' logical reasoning, stimulate it, as well as the enrichment of knowledge in the area of ¿¿Air Operator Management, from the perspective of route development, planning and management. Provide students with knowledge / principles of route management for a given air operator, as well as their economic and financial analysis.
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Teaching methodologies and assessment
Teaching methodologies and assessment
Also include innovative methodologies to support the teaching-learning process used, adoption of digital pedagogical resources (viewing case studies, pedagogical gaming strategies in the classroom that enhance the acquisition and development of skills/learning)
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References
References
Abdelghany,A.; Abdelghany, K. (2019). Airline Network Planning and Scheduling, 1st Edition, John Wiley & Sons Publisher, ISBN13 9781119275909. Vicente, José; Dionisio, A.; Reis, Felipa Lopes (2021), “The determinants of air transport passenger demand of the Chinese and Taiwan aviation markets from Lisbon International Airport: an Empirical modelling analysis”. International Journal of Business Excellence, ISSN 1756-0047. DOI: 10.1504/IJBEX.2020.10030066. Vicente, José; Reis, Felipa Lopes (2021), “Determinant’s behaviour analysis of demand for passengers to the Portuguese air travel leisure market: Application with Partial Least Squares Regression (PLS)”. International Journal of Business Excellence, ISSN: 1756-0047. DOI: 10.1504/IJBEX.2019.10028546. Wensveen, J. (2023): Air Transportation: A Global Management Perspective, 9th Edition, London and New York, Routledge, ISBN 9781138224247.
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Office Hours
Office Hours
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Mobility
Mobility
Yes
