Class Semiotic

The study of the processes of signification, the subject of Semiology or Semiotics, is a decisive area in the scientific understanding of communication phenomena and has long been part of the curricula of these courses. Its proposal is attractive because it allows us to become aware of how our every thought, no matter how intimate, every gesture or behaviour, right up to the most complex cultural phenomena in which we find ourselves, are in fact a form of meaning production. The whole world of life, every human being, is understood by this discipline as a complex and fascinating phenomenon of constructing meanings. They are what cement our identity because, from the perspective of semiotics, all human cultures are historical responses and strategies for the symbolic construction of a world that makes sense.  This discipline allows us to learn how meaning is produced and therefore aims to make us better readers and communicators.   

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I. Saussure's linguistics and the proposal for general semiology Who was Ferdinand de Saussure? Saussure and the foundations of structuralism in the social sciences and humanities Sign in Saussure and the linguistic system Signifier/Signified Language/Speech Denotation/connotation Linguistic value Paradigm/Syntagm II. TEXT/DISCURSE Denotation and connotation: the system of Myth according to Roland Barthes Criticising structuralism: The watchword, according to Deleuze&Guatari The school of cultural studies and semiotics: the contributions of Stuart Hall. III. Peirce's semiotics: the action of the sign, the sign in action Who was Charles Sanders Peirce? The researcher and the context of American Pragmatism Triadic notion of sign: representer, object, interpretant Phaneroscopy: Firstness, Secondness, Thirdness Trichotomy of the sign  

Use of moodle and digital media.

Barthes, Roland (1984). Elementos de Semiologia [or. 1953 e 1964]. Lisboa: Edições 70 Cobley, Paul, ed. (2010). The Routledge Companion To Semiotics. Londres: Routledge FLOCH, Jean-Marie (2001). Semiotics, Marketing and Communication. Beneath the signs, the strategies. Londres: Palgrave Macmillian Edition FOUCAULT, Michel (2005 ) Arqueologia do Saber. Lisboa: Edições Almedina. KRESS, Gunther (2009). Multimodality. A Social Semiotic Approach to Contemporary Communication. London and New York: Routledge Panofsky, Erwin (1989). O Significado nas Artes Visuais [Meaning in the Visual Arts, 1955]. Lisboa: Editorial Presença Peirce, Charles Sanders (1990). Semiótica, trad. J. Teixeira Coelho Netto. São Paulo, Brasil: Editora Perspectiva, 2ª edição Rodrigues, Adriano Duarte (1998). Introdução à Semiótica. Lisboa: Editorial Presença SANTAELLA, Lucia (2005). Teoria Geral dos Signos, São Paulo: Editora Pioneira. VOLLI, Ugo (2005) Semiótica da Publicidade. Lisboa: Edições 70.