Class Applied English

The CU of English aims to: Foster students' critical thinking, as well as the command of vocabular, language skills and fluency in English. Develop students' effective and idiomatic oral and written expression, using suitable vocabulary and language skills. Practice professional communication in English, in contexts pertaining to organizations, marketing and advertising.

Not applicable

Companies/organizations Structure, ways of working Departments, positions, tasks and responsibilities Training and qualifications The Marketing department (main responsibilities and tasks, ethical issues in marketing and advertising)

Interactive exhibit short exposure times associated with audiovisual resources and demonstrations (real or simulations and recordings), individual and small group activities, debates. Such an exhibition will stimulate students to think, debate ideas, collaborate with each other and develop deep learning.

Farrall, C. & LindsLey, M. (2008). Professional English in Use - Marketing. Cambridge: Cambridge University Press. Gore, S. (2007). English for Marketing & Advertising. Oxford: Oxford University Press.  Mascull, B. (2017). Business Vocabulary in Use. Self-study and classroom use. 3rd ed., Cambridge: Cambridge University Press. O¿Keeffe, M, Lansford, L. et al (2018). Business Partner - B1. n.p.: Pearson-FT Publishing.