Class Communication Models and Theories

Theories and Models of Communication is a curricular unit that aims to provide students with the acquisition of a general and theoretical knowledge of Models and Theories of Communication over the last seven and a half decades, and students must implicitly integrate, in whole or in part , some of the models in the analysis of material collected in the various Mass Media, based on the Programmatic Content and all the inherent and / or consequent material taught, as well as in the realization of knowledge, writing or orally in class.

Not applicable

1. The Role of Information / Communication in the Contemporary World. Information theory, Shannon and Weaver. Autopoietic systems. 2. From mass communication to the networked world. Technological / economic optimism. Frankfurt School: critical theories and communicative action; cultural industry; technical rationality; communication model / meaningful acts; from discursive totalization to informational finitude. 3. Classical Theories. Behaviorist and co-oriented models, from Lasswell to Maletzke. Factors [audience and message). 4. Short-term effects. Mass communication functions; psychological models. 5. Agenda-Setting. Models; dependency effects, centrifuges and centripetals. 6. Gatekeeping / Gatekeepers. Selection, production and news flow. 7. Planned Communication. Media campaigns; communication and marketing. 8. Culturological / cultural studies theory. The Birmingham Center. 9. Niklas Luhmann. Communication / central operator of social systems: communicative improbability.

The methodologies used are expository, demonstrative and participatory.

CARDOSO, Gustavo (2006). Os Media na Sociedade em Rede. Lisboa: Fundação Calouste Gulbenkian. CASTELLS, Manuel (2005). A Sociedade em Rede. Lisboa: Fundação Calouste Gulbenkian. FREIXO, Manuel João Vaz (2006). Teorias e Modelos de Comunicação. Lisboa: Instituto Piaget. GUERREIRO, Augusto Deodato (2020). Vida, Teoria e Equidade: Elementos para uma Teoria Pedagógico Educomunicacional e Cultural em Cidadania. Almada: EDLARS - Educomunicação e Vida.  LUHMANN, Niklas (2004). A Realidade dos Meios de Comunicação. São Paulo: Paulus. MCQUAIL, Denis (2003). Teoria da Comunicação de Massas. Lisboa: Fundação Calouste Gulbenkian. MCQUAIL, Denis, e WINDAHL, Sven (1993). Modelos de Comunicação para o Estudo da Comunicação de Massas. Lisboa: Notícias. WOLF, Mauro (2006). Teorias da Comunicação. Lisboa: Presença.