Class Digital Image Computing

This course aims to provide students with the technical and conceptual principles essential to a visual communication project, namely in terms of adapting a graphic image to the digital animation format. Main strands of study: typographic elements; vector shapes; sound, time and movement; relationships between symbols and meanings in order to convey a message through visual communication; principles of animation; composition and basic visual effects, applied to the motiongraphics context. These principles aim to serve two fundamental objectives: a coherent and balanced project presentation and an understanding of the processes developed in the area of visual communication that allow a correct dialogue with professionals in the area.

Not applicable

- Theoretical and practical notions of graphic design applied to the concept of motiongraphics, such as: typography, layout, image types and formats, colour systems, graphic project organisation; - Fundamental drawing techniques, organisation and composition in vector drawing software; - Fundamental notions of digital animation: principles of animation; creation of a script and construction of a storyboard; composition of vector content with a view to its animation; - Organisation, transformation and animation techniques in motion graphics software; - Introduction to Artificial Intelligence tools applied to the process of generating vector content; - Development of a motion graphics spot using the techniques and concepts taught.

Being a theoretical-practical chair will be used lectures to present the syllabus using audiovisual elements. Practical exercises will be taught using Adobe After Effects animation and image compositing software. The projects will be monitored by the students.

Blazer, L. (2015). Animated Storytelling: Simple Steps For Creating Animation and Motion Graphics. Peachpit Press.. Lisa Fridsma, L & Gyncild, B.(2021). Adobe After Effects Classroom in a Book. Adobe Press. Stone, B. & Wahlin, L.. The Theory and Practice of Motion Design: Critical Perspectives and Professional Practice. New York: Routledge, 2018.