Class Introduction to Design

The UC aims to teach the basic principles of a Communication Design project. It seeks to develop aesthetic, conceptual and technical criteria that will allow the development of the graphic content of a television program. It covers the areas of visual identity, dissemination (on screen and printed), as well as animated graphics for television broadcast, such as separators and oracles.

Not applicable

1. Fundamentals of Communication Design for the development and application of graphic content necessary for the dissemination and production of TV programmes: - Design methodology aimed at developing graphic content for the identity and dissemination of television content on screen and in print; - Design methodology aimed at developing graphic content for Motion Graphics; - Fundamentals of typography - families, structure, design, application; - Composition fundamentals - shape/background, symmetry/symmetry, proportion, balance and rhythm; - Colour fundamentals - systems and harmonies. 2. Fundamental techniques and tools associated with vector design and image editing software, which are necessary for a print and screen communication project. 3. Practical project: idealisation and application of graphic content for the promotion and production of a television programme.

This is a theoretical-practical course that combines an expository format with in-class tutoring processes, where the application and development of knowledge is based on the development of a multi-camera audiovisual project that cuts across five courses of the semester. 

- AA.VV. (2021). Design, Second Edition: The Definitive Visual Guide. DK: Londres. - Armstrong, H. (2020). Teoria do design gráfico. Ubu Editora. - Lupton, E & Cole Phillips, J. (2015). Graphic Design: The New Basics Paperback. Nova Iorque: Princeton Architectural Press. - Stone, B. & Wahlin, L. (2018). The Theory and Practice of Motion Design: Critical Perspectives and Professional Practice. New York: Routledge.