Class Transmedia and New Languages

Theoretical and practical unit aimed at providing an understanding and practice of a campaign for a transmedia narrative applied to a fictional TV series project and its impact on new communication languages. With a focus on media convergence, interactive storytelling, and production methods distributed across multiple platforms. The goal is for students to understand how transmedia narratives can be developed across different media, expanding their reach and dissemination to various target audiences.

Not applicable

As áreas de intervenção escolhidas para o âmbito dos conteúdos programáticos abordados na disciplina, têm por objetivo abordar em aula as metodologias e técnicas da elaboração de uma campanha para uma narrativa transmedia aplicadas a um projeto de série de TV ficcional e do impacto nas novas linguagens de comunicação. Com foco na convergência de medias, storytelling interativo e métodos de produção distribuída por múltiplas plataformas.  A avaliação da disciplina tem uma componente individual em que os alunos apresentam nos seus trabalhos uma  análise de um projeto transmedia, e uma componente de equipa em que os aluno  apresentamuma uma campanha para uma narrativa transmedia aplicadas a um projeto de série de TV ficciona, a avaliação será a soma destas duas componentes.

Study of practical cases, analysis of the state of the art in transmedia narrative production, in-class pitch presentations of students' work, with feedback from both teachers and fellow students. Brainstorming for the development of transmedia concepts applied to students' projects

Bernardo, N. (2011). The Producer’s Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms. Beactive Books.  Dowd, T.; Fry, M.; Niederman, M.; Steiff, J. (2013). Storytelling Across Worlds. Focal Press. Field, S. (2007) Screenplay: The Foundations of Screenwriting. New York, NY: Bantam Bell – Random House Inc. Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York & London: New York University Press. Jenkins, H. (2013). Spreadable Media: Creating Value and Meaning in a Networked Culture. New York, NY: New York University Press. McKee, R. (1997) Story: Substance, Structure, Style and the Principles of Screenwriting. New York, NY: HarperCollins Publishers Inc. Native Advertising: The Essential Guide by Dale Lovell