Class Creation, Distribution and Digital Screening

In a context of profound transformation of the dynamics of  Cinema and Audiovisual distribution and exhibition, it is essential to provide students with skills that allow them to define appropriate  promotion and distribution strategies depending on the nature and objectives of each project .

Not applicable

1. The centrality of Distribution  2. Value chain; Marketing Mix; Segmentation, Targeting and Positioning.  3. Types of Distribution:  Majors and Independents; Main Stream and Art House;  Theatrical and Non Theatrical); Home Video; Characterization of Digital Distribution: OTT, VOD, SVOD; FVOD; AVOD;  Digital Platforms: Netflix, Filmin, Mubi, Vimeo; YouTube...;\ Dominant European models of Funding and support 4. Promotion Instruments: Synopsis; Note of Intent; Character Description; Poster; Teaser, Trailer; EPK; Press-Release; Press Junket; Press Conference 5. Festivals and Markets: differences, strategies and linkages: Sundance, Cannes, AFI, Busan, Locarno, Shanghai, Toronto, Berlin.. 6. Distribution and Internationalization: the central role of Sales Agents  7. Monetization Strategies and Business Structures  8. Ancillary Rights and Revenues: merchandising, video games, hotels, pay-per-view; Trains, Boats and airlines 9. Digital Marketing: Big Data, AI, and Data Literacy

Through the students Challenges of Research and Analysis of promotional materials and other development and promotion instruments (distribution release patterns and  scope, etc,) get a bigger picture of the value creation strategies of the various agents, distributors, sales agents, along the value chain.

Ulin, Jefrey, The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World. London: Routledge. 2019 Kirkpatrick, Scott, , Introduction to Media Distribution: Film, Television, and New Media, London: Routledge. 2018  Lieberman,Al ; Esgate, Patricia - The definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world / . - 2nd ed., Upper Saddle River : Pearson, 2014. - ISBN 978-0-13-419467-7.  Epstein, Edward Jay  - The Hollywood economist 2.0 : the hidden financial reality behind the movies New York : Melville House,    2012. ISBN 978-1-61219-050-1.        Kotler, Philip; Kartajaya,Hermawan; Setiawan, Iwan - Marketing 5.0 : tecnologia para a humanidade / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ; trad. Carla Pedro. - Lisboa : Actual, 2021.  ISBN 978-989-69-4600-5 Vany, Arthur De - Hollywood economics: how extreme uncertainty shapes the film industry.London; New York : Routledge, 2004. ¿