Class Creation, Distribution and Digital Screening

In a context of profound transformation of the dynamics of Cinema and Audiovisual distribution and  exhibition, it is essential to provide students with skills that allow them to define appropriate promotion  and distribution strategies depending on the nature and objectives of each project. 

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¿¿¿The centrality of Distribution:  Research of Production, Distribution and Consumption contexts  and players ¿¿¿Value chain; Marketing Mix; Segmentation, Targeting and Positioning. ¿¿¿Types of Distribution:Majors and Independents; Main Stream and Art House; Theatrical and Non Theatrical); Home Video;Characterization of Digital Distribution: OTT, VOD, SVOD; FVOD; AVOD;  Promotion Instruments: Synopsis; Note of Intent; Character Description; Poster; Teaser, Trailer;EPK; Press-Release; Press Junket; Press Conference ¿Festivals and Markets: differences, strategies and linkages: Sundance, Cannes, AFI, Busan, Locarno, Shanghai, Toronto, Berlin.. ¿¿Distribution and Internationalization: the central role of Sales Agents Monetization Strategies and Business Structures Ancillary Rights and Revenues: merchandising, video games, hotels, pay-per-view: Trains, Boats and airlines  Digital Marketing: Big Data, Al, and Data Literacy Distibution Plan for short films: build  and maintain communities

Through Challenges of Research, prospecting and analysis of real campaigns (of your promotional materials and other development and promotion instruments) understand the different patterns and release scales and the value creation strategies of the various agents, distributors, sales agents, along the value chain. Creat an EPK for  short film projects in development.

Lorenz, David - SHORT FILM DISTRIBUTION: How to market your short film successfully. 3rd ED. Campfire Publications, 2023. ISBN 979-8729183074  Ulin, Jeffrey - The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World,Focal Press, 2019, ISBN 978-0815353362