Class Communications Management

Understand communication in the organizational context and how communication resources should be used externally and internally; Understand different ideas and strategies of organizational communication, both public and private; Know the various theories associated with communication management and understand their importance for organizations; Reflect on applicable communication techniques in terms of relevance, effectiveness and efficiency in relation to specific objectives and contexts; Know how to design, implement and evaluate organizational communication strategies and plans;

Not applicable

Introduction to communication management  What communication is  What it means to communicate and why it is important to know how to communicate  Organizational communication  What is organizational communication?  Concepts  Historical perspective  Communication models  External and internal communication  Communication plans  Organizational identity  Organizational image and reputation  Media management  Crisis communication  Concepts  Recognizing and managing a communication crisis  Crisis management models  Brand communication  Brand management  Product communication  Communication from the perspective of brands and consumers  Brand value  Digital communication  New media  Social networks and new technologies - new forms of digital interaction  Institutional communication  Concepts  Institutional discourse  Institutional advertising  Public and Private Communication  Concepts  Public Service

The curricular unit will be supported by the resources available to teach the students.Through the presentation of content related to the program, which will be available to students through the Moodle tool. Whenever necessary for students to better understand the subject, practical cases and examples of real situations will be used. Complementary texts will be available to students to help them understand the subject better

Brataas, K. (2018). Crisis Communication: Case Studies and Lessons Learned from International Disasters. Routledge. Coombs, T. (2013). Applied Crisis Communication and Crisis Management (1oedição ed.). Sage Publications, Inc. Cornelissen, J. (2004). Corporate Communications ? Theory and Pratice. Sage Publications Lda, London. Floreddu, P.B. and Cabiddu, F. (2016), "Social media communication strategies", , Vol. 30 No. https://doi.org/10.1108/JSM-01-2015-0036 5, pp. 490-503. Gillis, T. (Ed.). (2011). The IABC handbook of organizational communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership (2nd Edition). Jossey Bass. Littlejohn, S. W., Foss, K. A., & Oetzel, J. G. (2017). Theories of human communication (Eleventh edition). Waveland Press, Inc.