Class Communication Design

The UC aims to acquire the fundamental principles of Communication Design for printed and digital media, with a special focus on visual identity and web design. The transmission of this knowledge is based on the development of a practical project throughout the semester, using a software package adjusted to those contents and application of the theoretical bases taught.

Not applicable

- Design methodology and creative processes; - Typography - families, structure, design, application; - Composition - support grids, information hierarchy; - Image formats and colour systems for print and screen; - Essential vector drawing and image editing techniques and tools;  - Technical attributes of accessibility and usability present in a web layout; - Workflows for online content creation; - Web content management techniques; - Necessary elements for the composition of a website - pages, articles, plugins, widgets, categories, labels, menus, templates, file management.

It is a theoretical-practical course that combines expository interventions of the programme contents with the elaboration of hardware-software package exercises necessary for the proposed projects. Throughout the semester, a practical project will be developed in the areas of visual identity and website, in groups of 2 students, with monitoring in class.

AA.VV. (2021). Design, Second Edition: The Definitive Visual Guide. DK: Londres. Krug, Steve (2014), Don’t make me think, revisited: A common sense approach to web usability. Voices that matter. Slade-Brooking, C. (2016). Creating a Brand Identity: A Guide for Designers. London: Laurence King Publishing. Williams, A. (2023). WordPress for Beginners 2023: A Visual Step-by-Step Guide to Mastering WordPress. Webmaster Series