Class Web Communication

Digital communication activities are crucial for modern organizations, requiring marketing professionals to stay updated and adapt their strategies to new media. With technological advancement, the competitive landscape constantly evolves, challenging professionals to make effective strategic decisions. This course unit equips students to develop and manage digital marketing communications efficiently. Addressing the evolution of marketing in response to technological innovations, the course teaches how to use digital methods to understand, create, and communicate brands and products. Students will acquire theoretical knowledge and practical techniques to enhance their communications through strategic planning, content creation, corporate image management, and the selection of appropriate media.

Not applicable

Fundamentals and concepts Search Content Marketing Storytelling Content and social media Monitoring and strategy

In the Web Communication classes, an innovative pedagogical approach is adopted that integrates theory and practice, promoting active learning. The methodology goes beyond knowledge transmission, focusing on the development of essential critical, collaborative, and technical skills. The first part of the class is dedicated to theory, using practical examples and multimedia technologies to facilitate understanding. The second part focuses on practical application, with discussions, individual and group projects that encourage reflection and collaboration. Regular practical tasks connect theory and practice, conducted in a computer lab. The assessment is diverse, combining active participation, collaborative projects, and theoretical tests. This methodology ensures comprehensive training, preparing students for the demands of the digital market.

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