Class Communications Management

Knowing how to analise and use communications in a business environment Understanding organisations as open social systems in specific environments Know how to differentiate public, private and social characteristics Know how to develop new media to organisations Understanding communications as a strategical asset Undestanding the strategies and communications plans to specific targets Work on different communications technics

Not applicable

Introduction to communications management What´s communication What it means to communicate and why it´s important to kwow how to communicate  Organizational communication  What is organizational communication Concepts / history  Models of communication Internal and external communication  Communication plans Communication management  organizational identity Organizational image and reputation  Management of media / selecting media  Crisis communication  Concepts  Acknowlegde and manage a communication crisis  Crisis management models  Brand communication  Brand management  Product communication Brand and consumers communication Brand value Digital communication  New media Social networks and new tecnologies - new ways of digital interaction  Institutional communication  Concepts Institutional speech Institutional ads Public and private communication Concepts  Public service

Project based learning methods

Aaker, J. L. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34(3), 347. https://doi.org/10.2307/3151897 Argenti, P.A. (1996), ?Corporate communication as a discipline?, Management Communication Quarterly, Vol. 10 No. 1, pp. 73-97. Barata, M. J. R. (2002). Imagem Pública, Marketing e Comunicação Institucional: Uma Abordagem Sociológica de Três Conceitos Empresariais. Barbosa, P.; O?reilly, A. (2011). Tendências de Gestão. Vida Económica ? Editorial SA. Lisboa. Brataas, K. (2018). Crisis Communication: Case Studies and Lessons Learned from International Disasters. Routledge. Coombs, T. (2013). Applied Crisis Communication and Crisis Management (1oedição ed.). Sage Publications, Inc. Cornelissen, J. (2004). Corporate Communications ? Theory and Pratice. Sage Publications Lda, London. Dover, C.J. 1959. The three eras of management communication. Journal of Communication, 9(4), pp. 168?172.