Class Strategic Management

The course has a theoretical and practical scope, and aims to convey, in some detail, both the knowledge on the fundamentals, concepts, thinking and strategic reflection, as well as the principles related to the analysis, formulation, organization and implementation of a strategy in a company, as well as the presentation of cases that facilitate the learning and operationalization of analytical concepts and models, considering the complexity and uncertainties underlying the current economy and business dynamics.

Not applicable

Part I: Strategic Analysis Chapter 1 - What is Strategy? Strategy in the face of digital, environmental and innovation transformation. Strategy and sustainable value creation Chapter 2 - Management and Strategic Planning in Organizations Chapter 3 - Analysis of the External Environment Chapter 4 - Analysis of the Internal Environment Part II: Strategy Formulation Chapter 5 - Business and Functional Strategies Chapter 6 - Corporate Strategies Chapter 7 - International Strategy Chapter 8 - Blue Ocean Strategy Part III: Strategy Implementation and Control Chapter 9 - Strategy Implementation Chapter 10 - Organizational Structures Chapter 11 - Organizational Culture Chapter 12 - Strategy Evaluation and Control

Innovative student-centered methodologies are adopted, which combine the exposure of the subject with self-learning and critical reflection, with students encouraged to carry out research on websites, magazines and other specialized publications in relation to topics relevant to the UC.

Cardeal, Nuno (2024), Pensamento estratégico (4ª edição), UCP Editora, Lisboa, ISBN:97897225409947 Freire, Adriano (2020). Estratégia, Criação de Valor Sustentável em Negócios Tradicionais e Digitais, Bertrand Editora, ISBN:9789722540759 Teixeira, Sebastião (2020). Gestão Estratégica, 2ª Edição, Escolar Editora, Lisboa:,ISBN: 978-972-592-563-8