Class Entrepreneurship

This UC is largely justified by the importance of the topic in economic, social and environmental terms. Indeed, it is increasingly important to encourage the creation of new businesses and, this taking into account increasing difficulty in getting a job. The management area must not only teach managing companies but also creating them. The UC exposes a set of elements and proposes the elaboration of a business plan that will be essential pieces for the creation of new businesses.

Not applicable

1 - Entrepreneurship Concepts; A global perspective on entrepreneurship; Intrapreneurship and social entrepreneurship; The profile of the entrepreneur; The entrepreneurial culture and its promotion; Entrepreneurship metrics. 2 - The entrepreneurial process Identification of business opportunities; Generation of ideas. Evaluation of business opportunities; Resources for business development; The business model. 3- The business plan Importance, objectives and components. 4- Preparation of the business plan 5- Obtaining and financing sources.

  Expository analysis of concepts. Discussion of concrete cases of entrepreneurship. Encourage critical thinking and entrepreneurial spirit.

Osterwalder, A., & Pigneur, Y. (2011). Criar Modelos de Negócio, 2ª edição, D. Quixote. Farah, O. E., Cavalcanti, M., & Marcondes, L. P. (2020). Empreendedorismo estratégico: criação e gestão de pequenas empresas. Cengage Learning. Dornelas, J. (2021). Empreendedorismo transformando ideias em negócios. 8 ed., São Paulo: Empreende Editora. Alves, A., & Baravelli, V. (2021). Empreendedorismo e modelos de negócios. São Paulo: Editora SENAC.