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Presentation
Presentation
The trends cover various aspects of society: the consume, politics, social phenomenon, economical strategies, local costumes, cultural life, demographic evolution, scientific discoveries, costumes and attitudes. We propose transfer knowledge that allow the interpretation of that social signs into coerent presentation that aim specific targets
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 5
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULHT6277-22977
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Cool Hunting vs Forecasting; Trendsetter; Zeitgeist; Trend research; Intuitive search for trends; Precise analysis; Design Inspiration; Consumer behavior; Understanding the process of defining trends; Diffusion of trends; Global trend agencies; How to define, analyze and choose a trend; Media and Social Networks.
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Objectives
Objectives
Ability to research and work influences; Ability to select and interpret trends; Ability to use different methodologies of data treatment; Recognize the importance of practical work and intuition in the creative process methodologies and techniques of trend prospection skills methodologies and techniques of trend presentation skills;
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Teaching methodologies and assessment
Teaching methodologies and assessment
Through visual and exemplary presentations, various aspects of research and trend analysis will be focused. The work will be carried out in class and independently. The type of work is essentially practical, presupposing research, planning and execution. Assessment is continuous, requiring students to respect the rules of punctuality.
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References
References
Gilles, L. (2010). O Império do Efémero. Portugal: Publicações D. Quixote. Godart, F. (2012). Sociología de la Moda. Barcelona: Edhasa. Lipovetsky, G. (2010). O Império do Efémero: A moda e o seu destino nas sociedades modernas. Alfragide, Portugal: Publicações Dom Quixote Simmel, G. (2005). As grandes cidades e a vida do espírito (1903) MANA, 11(2):577 591 Simmel. Society, consumption and spectacle v. 5 (3), pp. 10 – 23 Svendsen L. (2010). Moda, uma Filosofia. Rio de Janeiro: Jorge Zahar Editor Ltda
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Office Hours
Office Hours
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Mobility
Mobility
Yes
