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Class Post-production of Fashion Image

  • Presentation

    Presentation

    The Fashion Image Post-Production course aims to develop a critical sense and aesthetic sensitivity in the analysis and creation of fashion images, presenting trends and practices of photographers, brands and designers involved in the industry. At the same time, the practical component of the course seeks to introduce the fundamentals of digital imaging and train students in the use of image processing software, with the aim of planning and carrying out conscious and effective communication of their productions in terms of a portfolio and taking advantage of digital media.   
  • Code

    Code

    ULHT6277-22999
  • Syllabus

    Syllabus

    Framing the fashion image in the contemporary socio-cultural panorama;  Fashion photography; ways of working, from pre-production to post-production; post-digital communication, new challenges and potential; Presentation of practical cases: planning, image capture, post-production. Digital image fundamentals (resolution, size/weight, color modes, image formats); Introduction to post-production software; preparing images for various outputs: print, portfolio and digital platforms.
  • Objectives

    Objectives

    At the end of the semester, students should be able to identify trends in fashion photography, critically framing the fashion image in the contemporary socio-cultural panorama. They should identify techniques and procedures involved in the conception, production and post-production of images and the underlying visual culture. They should understand basic digital image concepts; learn post-production procedures for photographic images, using digital photo processing and manipulation software. They should be able to recognize the challenges and potential of post-production in the conception and realization of fashion images for the promotion of brands and products.  
  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    Through visual and exemplary presentations, various aspects of fashion image will be analyzed, from a conceptual and technical point of view, reinforcing the intrinsic relationship between these two fields that lead from idealization to realization. There will be classes dedicated to introducing the fundamentals of digital imaging, with exercises designed to put into practice what has been explained. The work proposed for assessment will be monitored by the teachers, but hours of autonomous work must be accounted for. The type of work is essentially practical, involving research, planning, organization and execution. Integrated practice is encouraged, in conjunction with other CUs, in which students learn by doing and teachers facilitate learning.
  • References

    References

    Galer, Mark. Fashion Photography: A Guide to the Techniques and Styles. Barthes, Roland. The Fashion System. Evans, Caroline. Photographers of Fashion. Blanchard, Tamsin. Fashion Image: From Concept to Creation. Lasa, Paulina. Fashion Photography 101: A Guide to Developing Your Digital Photography Skills.
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