Class Entrepreneurship

The CU aims to develop essential skills for the creation and management of new businesses, as well as for innovation within organizations. In this CU, students are encouraged to think creatively and develop solutions that can be applied in different business contexts, not limited to startups, but also including SMEs and large companies, as well as consultancies specializing in management and innovation. The areas covered by the course include strategic planning, market analysis and feasibility, raising financial resources and managing projects and teams, which will be covered in a practical and theoretical way. This course aims to enable students to identify and take advantage of business opportunities, developing effective action plans, stimulating creativity and innovation, essential skills for HRM. Leadership and team management are also important focuses, preparing students to promote an entrepreneurial culture within organizations. 

Not applicable

1 - Entrepreneurship Concepts; A global perspective on entrepreneurship; Intrapreneurship and social entrepreneurship; The profile of the entrepreneur; The entrepreneurial culture and its promotion; Entrepreneurship metrics. 2 - The entrepreneurial process Identification of business opportunities; Generation of ideas. Evaluation of business opportunities; Resources for business development; The business model. 3- The business plan Importance, objectives and components. 4- Preparation of the business plan 5- Obtaining and financing sources.

This CU consists of a theoretical component and a practical component. The theoretical component is taught using the interactive lecture method, as students are challenged to think about situations and find solutions to the problems presented, using a set of slides that cover the various syllabuses, videos and articles. In the practical component, the 'learning by doing' method is used, with special emphasis on the work carried out by the students throughout the classes, with various activities and case discussions, as well as the development of the business plan. During the CU, students are encouraged to: - Critically analyze scientific articles on CU topics - Generate creative and innovative business ideas (using The One Page Business Plan; Hackbert, 2000), with presentation (pitch). - Design and develop an Entrepreneur Project/Business Plan adjusted to the current competitive context. - Present and discuss the project.

Sarkar, S. (2014), Empreendedorismo e Inovação, 3ª edição Escolar Editora Harrington, H. J. (2019). Creativity, Innovation, and Entrepreneurship - The Only Way to Renew Your Organization. Taylor & Francis. Drucker, P. (2015), Innovation and Entrepreneurship – Practice and Principles, Routledge. Osterwalder, Alexander, Pigneur Yves (2011), Criar Modelos de Negócio, D. Quixote, Lisboa   Alguns artigos apresentados e discutidos em aula: The effect of team performance on the internationalization of Digital Startups: the mediating role of entrepreneurship (2023) Human Resource Management, Innovative Work Behaviour, Incremental and Radical Innovation: Inspirational Vision or Aspirational Rhetoric (2022) Improving Education for Innovation and Entrepreneurship in Chinese Technical Universities: A Quest for Building a Sustainable Framework, (2022) Impact of the 4 Helix Model on the Sustainability of Tourism Social Entrepreneurships in Jalisco and Nayarit, Mexico (2022)