-
Presentation
Presentation
We inhabit a world of images, which continually produce what we call History and Culture. As meaning-producing machines, images lead to stimuli whose significance is based on their sign, indication and symbolic nature. This course aims to understand and analyse the relational nature of visual signs, providing students with theoretical and practical bases for the semiotic model of image analysis.
-
Class from course
Class from course
-
Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 4
-
Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
-
Code
Code
ULHT624-17593
-
Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
-
Professional Internship
Professional Internship
Não
-
Syllabus
Syllabus
1. introduction: image and language 2. What is the Image? 2.1 The history of the image: from inscription to technical reproduction 2.2. trace, reproduction and convention 3. The Image and Semiotic Theory 3.1 General notions of Semiology and Semiotics (Saussure, Peirce, Barthes) 3.2 Types of Signs: Index, Icon and Symbol 3.3 Connotation and denotation 4. Analysing images 4.1 Photojournalism and shock images 4.2 Cinema: affections of montage 4.3 Advertisement and image rhetoric
-
Objectives
Objectives
LO1: Recognise the complementarity between image and language. LO2: Evaluate the meaning of visual messages through interpretation, exemplification, classification, inference, comparison and explanation of the dual (Saussure) and triadic (Peirce) conceptions of visual signs. LO3: Understand the general foundations of Semiotics through its history, knowing how to differentiate, organise and assign function to visual signs. LO4: Analyse images based on the criteria and principles of Semiotics. LO5: Apply the knowledge acquired to the design of advertising images.
-
Teaching methodologies and assessment
Teaching methodologies and assessment
Abordagens pedagógicas centradas na inquirição e reflexão teórica complementadas com atividades práticas para conduzir os estudantes a aprender de forma significativa. Estas estratégias centram-se na importância de mobilizar os estudantes para a leitura, adotando um papel ativo na sua aprendizagem.
-
References
References
BARTHES, Roland ([1985] 2007). Elementos de Semiologia. Lisboa: Edições 70. [Cota: L/43-BC] BARTHES, Roland ([1980] 2010). A Câmara Clara. Lisboa: Edições 70. [Cota: AVF/17-BC] PEIRCE, Charles S. (2005). Semiótica. São Paulo: Perspectiva. SAUSSURE, Ferdinand de ([1916] 1971). Curso de Linguística Geral. Lisboa: Publicações Dom Quixote. [cota: L/51-BC] nota: cotas da Biblioteca Vítor de Sá
-
Office Hours
Office Hours
-
Mobility
Mobility
No
