Class Surveys, Opinion studies and Polls

The course aims to consolidate and link the knowledge acquired in the previous disciplines of the same sub-area of studies. It is intended that students become able to conceptualize, implement and carry out a study carried out by collecting information by sampling, applied to the reality of Political Science. Concomitantly, it is an objective for students to be able to interpret in detail the results of any political survey or opinion or market studies carried out by others and also to acquire the ability to dialogue with companies in the specialty.

Not applicable

1. What is public opinion and how can we study it? 2. Factors of Public Opinion 3. Surveys and Polls. Surveys: History. Development of the Polling Field in Portugal. 4. Polls: Modalities. Steps in planning a poll. 5. How to ask questions? 6. Sampling. Types of Polling Errors. 7. Mini Survey Data Analysis Laboratory 8. Reports: How to prepare. 9. Media and Polls 10. Other opinion studies: focus groups, sentiment analysis on social networks

Use of poll results published in the press for further comment.

Magalhães, P. (2011). Sondagens, Eleições e Opinião Pública. FFMS. Bethlehem, J. (2018). Understanding Public Opinion Polls. CRC Press. Vicente, P., Reis, E., & Ferrão, F. (2001). Sondagens - A amostragem como factor decisivo de qualidade, 2 Ed. Edições Sílabo Xufre, P., Pereira, L. N., Coelho, P. S., & Pinheiro, J. A. (2020). As sondagens - Princípios, metodologias e aplicações, 2 Ed. Escolar Editora