Class Touristic Project Elaboration and Analysis

This course covers the knowledge acquired throughout the course, being necessary to apply knowledge of strategy and marketing, as well as finance, accounting, people management and operations and quality in tourism.

Not applicable

1. The evolution of the project concept 2. Types of tourism investment projects 3. Strategic Analysis of Projects 3.1 Types of strategy and analysis tools 3.2 Strategic marketing planning 4. The economic decision and the decision to finance investments 5. Concept of evaluation. Modalities of evaluation of policies, programs, development projects and planning 6. Project evaluation criteria: financial, economic, social and environmental criteria 7. Main concepts and methods of financial evaluation of projects 8. Valuation at constant and current prices 9. Preparation of an investment file (case study) 10. Guidelines for the development of a tourism investment project

The students should develop a project, which will be divided into 3 milestones, the first one being worth 40% of the grade and the rest are worth 25%. The final presentation is worth 10%. For each milestone, group members must send the teacher their individual self-assessment. Thus, the grade of the group work will be corrected from -3 to +3 according to this evaluation. The evaluation method consists of analysis of the written project and evaluation of the presentation with an external evaluator. As innovative methodologies to support the teaching-learning process, evaluation with an external guest is used, providing greater impartiality in the evaluation process of the works, also giving students the possibility of having an analysis from the perspective of a professional in the market.

Guião facultado pelo professor Burukina, O. (2021). "Systemic Management of Tourism Projects for Sustainable Tourism Development". Journal of Emerging Trends in Marketing and Management, I(1), 88-98. Peric, M. (2022), "Do Tourism and Project Management Need Each Other? Insight From Top-Ranked Tourism and Project Management Journals". Tourism: An International Interdisciplinary Journal, 70(4), 536-554.