Class Event Planning and Organisation

Events are a very effective way to enhance a brand, whether it´s a company or a tourist destination. In recent decades, events and entertainment activities promoted in tourist destinations have become powerful instruments that can consolidate the brand of the destination in the minds of consumers, who in the case of tourism, assume the role of visitors. A good organization of events, as well as efficient management of all phases and resources that involve it, is, therefore, fundamental for its success.

Not applicable

To plan the stages that make up the event, from negotiation to realization, To manage efficiently the teams and resources needed to carry out each event; To define the communication and marketing tools, according to the characteristics of the event; To adapt the rules of etiquette and protocol to the specifics of each event; To plan tourist entertainment strategies adapted to the characteristics of the event; To plan the financial viability of the event.  

During the course of the lessons, students will have the chance to make contact with the real world by taking part in seminars with specialists who work in companies linked to events, both international and national, in order to develop creative skills and the ability to solve progressively more complex problems. Various themed seminars and study visits will be organized. The Inverted Classroom methodology will also be applied through group work to solve problems, case studies, and peer learning.

Allen, Johnny; O¿Toole, William; McDonell, Ian; Harris, Robert (2008), Organização e Gestão de Eventos, Rio de Janeiro: Elsevier Editora. Cabero, Luisa Cristina, (2012), Organización de Reuniones y Eventos, Ediciones Paraninfo, SA. Getz, Donald (2007), Event Studies - Theory, research and policy for planned events, Oxford: Elsevier, Butterworth- Heinemann. Pedro, F., Caetano, J., Christiani, K., Rasquilha, L. (2009), Gestão de Eventos, Quimera Editores. Raj, Razaq; Walters, Paul; Rashid, Tahir (2008), Events Management ¿ An integrated and pratical approach, London: Sage Publications. Silvers, Julia Rutherford, (2004), Professional Event Coordination, New Jersey, John Wiley & Sons, Inc. Vieira, M. (2015) Eventos e Turismo. Planeamento e Organização. da teoria à Prática. Edições Sílabo. Lisboa. Zanella, L. (2012), Manual de Organização de Eventos (5ª Edição), Atlas.