Class Entrepreneurship and Innovation

This course aims to present a set of topics that highlight the relevance of Innovation and Entrepreneurship (IE) as an element of competitiveness for Society and Organisations; present general issues regarding IE as management practices, development drivers and sources of value creation; characterise the IE process; highlight the nature of the environment in which the firm operates and its consequences for business success, particularly in relation to the exploitation of opportunity and innovative ideas; sensitize students to the entrepreneurial activity, as a factor of creation and adding value; discuss the application of the fundamentals of IE to management; and work in groups in the research, analysis and discussion of articles, indexed to Web of Science or SCOPUS. All these contents are oriented to real-world application, which is reflected in the syllabus and in the teaching and assessment methodologies.

Not applicable

Module I - Innovation Theoretical Background: History, concepts, framework and obstacles Creativity and Innovation Current reference approaches in innovation: Systemic innovation approach Managing Innovation and Change Innovative Behaviour   Module II - Entrepreneurship Origins, forms and dynamics Entrepreneur: to be or not to be? Innovative Entrepreneur Entrepreneurship and Sustainable Development   Module III - Entrepreneurship Business Plan

An active methodology, centered on the student and strongly oriented towards “learning to learn” in the logic of “learning by doing” will be adopted. Thus, in addition to seeking to favour the appropriation of theoretical-conceptual knowledge, it seeks to create conditions for future managers to be trained in the domain of the main means and modalities of intervention, through concrete opportunities for action and exploration. Such training experiences are the object of discussion and reflection by students with a view to fostering their respective integration.

Drucker, P. (2006). Innovation and Entrepreneurship , Harper Business Hisrich, Peters, Shepherd (2017). Entrepreneurship, New York, McGraw-Hill Education. OCED (2006). Innovation and Growth in Tourism. Wickham, P. (2006). Strategic Entrepreneurship 4 th ed. Essex, Pearson Education Limited