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Presentation
Presentation
The objective of this course is to prepare students for the development of an applied project. Students must translate into practice the theoretical and methodological knowledge they acquired during the master's degree. The preparation, management and writing of a project will allow them to critically evaluate a real and concrete context in the universe of Communication Sciences, Marketing and Digital Media.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Master Degree | Semestral | 30
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Year | Nature | Language
Year | Nature | Language
2 | Optional | Português
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Code
Code
ULHT6354-1919
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Sim
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Syllabus
Syllabus
To be adapted to each case
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Objectives
Objectives
Completion of this course ensures that the student is able to: - Identify, in terms of research, a problem detected in the universe of Communication Sciences, Marketing and Digital Media; - Gather literature and use theories and empirical evidence to formulate hypotheses; - Choose the most appropriate analysis methodologies; - Analyze intervention results; - Write a report that systematizes the results and that is easily interpreted and usable by agents associated with the areas in question.
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Teaching methodologies and assessment
Teaching methodologies and assessment
The teaching methodologies will be established by the supervisor in agreement with the student, appropriate to the theme and objectives of the work. The assessment will be carried out by a jury, in a public examination, composed of a president (representative of the master's degree management), the supervisor and an examiner specialized in the theme.
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References
References
A adequar a cada caso
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Office Hours
Office Hours
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Mobility
Mobility
Yes
