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Presentation
Presentation
Taking into account the changing context of tourism in today's society and all the problems inherent in the management of destinations and hospitality, this UC intends to make known the core constructs of strategic management in Tourism and Hospitality, from a perspective of the sustainable development of destinations.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Master Degree | Semestral | 7
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULHT6617-24292
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Introduction: strategic sustainable tourism thinking and managing. The tourism and hospitality sector as a competitive sector, Tourism and Tourists in the post-modern era; The market: analysis, prospection and strategic development, Concept of sustainable tourism and tourism and environment interaction, Economic valuation of tourism natural resources, Sustainable perspective of tourism destinations, Tourism organizations and the sustainable development goals. Constructive axes of the tourist experience; innovation models and ecosystems in the design of tourist experiences: involvement of the local community and tourists in the design and implementation of tourist experiences and Creative Tourism, Issues and research topics in business strategy: Business growth, Creativity, innovation and technology, Networks and partnerships, Internationalization, Intrapreneurship, Ethics and social responsibility
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Objectives
Objectives
1. Understand CU core constructs - strategic management and sustainability management, 2. Understand concept of sustainability applied to organizations tourism management, 3. Understand interaction forms between tourism and environment, 4. Understand how tourism can contribute to sustainable development objectives, 5. Apply theoretical and conceptual tools in case studies in tourism and hospitality context, 6. Analyze strategic management in tourism organizations, 7. Evaluate market challenges in the current globalized and technologically competition context, 8. Evaluate sustainable models in tourist destinations.
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Teaching methodologies and assessment
Teaching methodologies and assessment
Methodologies based on "learning by doing" and solving practical problems.
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References
References
De Araújo, A. F.; Andrés Marques, M.I.; Candeias, M.T.R.; Vieira, A.L. (2022) Willingness to Pay for Sustainable Destinations: A Structural Approach. Sustainability. 14 (5) 2548 Dwyer, L., Forsyth, P. & Dwyer, W. (2020). Tourism Economics and Policy. Channel View Publications, 2nd edition. Gamidullaeva, L., Finogeev, A., Kataev, M., & Bulysheva, L. (2023). A Design Concept for a Tourism Recommender System for Regional Development. Algorithms, 16(1), 58. Holden, A., & Fennell, D. (2017). The Routledge Handbook of Tourism and the Environment, Routledge. Johnson, G., Scholes, K., & Whittington, R. (2008). Exploring corporate strategy: Text and cases. Pearson education. Okumus, F., Ko¿seoglu, M. A., Morvillo, A., & Altin, M. (2017). Scientific progress on strategic management in hospitality and tourism: A state-of-the-art. Tourism Review. Portugal, M. (2017). Empreendedorismo e gestão estratégica. Lisboa: Escolar Editora (2a edição).
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Office Hours
Office Hours
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Mobility
Mobility
No