Class Innovation Management in Tourism and Hospitality

The Curricular Unit allows the student to Identify and analyze innovation processes, namely about their relations with management, contexts, strategies, models and with national (or regional) innovation systems.

Not applicable

1 Introduction to Innovation Management Innovation and creativity are essential for improvements in the sector. Crucial in tourism and hospitality to maintain competitiveness 2 Science, technology and innovation Science and technology create value, increase efficiency and personalisation Technologies (AI, IoT and Blockchain) impact the sector 3 Innovation as a management process Innovation must be aligned with the company's vision and mission It must be integrated into operational processes and the organisational structure 4 Innovation contexts Innovation ecosystems involve collaboration between companies/universities/research centres Innovation must consider the sustainable context, addressing urban and rural challenges 5 Innovation strategies Innovation strategies in tourism need to create unique experiences Consumer behaviour needs to guide innovative practices 6 Innovation models Innovation can be: product, process, marketing or organisational Disruptive innovation, such as sharing platforms

The online distance learning methodology is based on student-centred learning, with flexibility as a priority, interaction as a priority and digital inclusion as a principle. These guidelines guide the organisation of the entire teaching-learning process, the roles of the student and the teacher, the planning, design and management of the learning activities to be offered to the students, the type of materials to be developed and the way in which the acquired competences are assessed. Assessment: Attendance (30%) + individual work (40%) + asynchronous work (30%).

Astor, Y., Wibisono, N., Novianti, S., & Rafdinal, W. (2021, November). The Role of Technology and Innovation in Creative Tourism. In 2nd International Seminar of Science and Applied Technology (ISSAT 2021) (pp. 683-689). Atlantis Press. Lafley, A. G. & Martin, R. L. (2014). Playing to Win: How Strategy Really Works. Harvard Business Review Press.  Rafael, C., & Pires, A. L. (2021). Analysis of scientific production on Technological Innovation in Tourism. European Journal of Tourism, Hospitality and Recreation, 11(1), 22-33. Trott, P. (2017). Innovation Management and New Product Development , 6th Ed., Pearson. Kudiene, V. et al. (2020). Innovation Management: Perspectives from Strategy, Product, Process and Human Resources research . New Horizons in Innovation Management series. Zonta, T. & Amal, M. (2018). Internationalization and innovation: The case of a born global from Brazil. Revista Eletrônica de Negócios Internacionais, 13(1), 63-76