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Presentation
Presentation
This course provides an integrated and strategic approach to understanding crisis and disaster planning and management in tourism and hospitality, in various geographical and socio-cultural contexts. To do this end, first, literature from a wide range of theoretical perspectives is synthesised, namely: natural hazards, geography, accidents and disasters, public relations in crisis contexts, communication and knowledge management. The aim is to integrate these often separate domains in order to develop understanding and generate knowledge in the field of tourism and hospitality. In this context, it is intended that students understand this complex area and improve their crisis and disaster management skills so that they can have a positive impact on the resilience of the tourism and hospitality industry.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Master Degree | Semestral | 7
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULHT6617-24390
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
The context of crisis and disaster management in the tourism and hospitality sector Classification and understanding of crises and disasters Planning and strategic management of crises and disasters Crisis and disaster response and management in the tourism sector Responses to accidents and disasters in the hospitality sector Crisis management, crisis communication and the role of marketing and public relations The interaction of the main sectors and international collaboration in crisis management Long-term recovery and future issues and trends in crisis management
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Objectives
Objectives
By the end of the course unit, students should be able to: Understand the vulnerability of the tourism and hospitality sector to crises and disasters. Classify crises and disasters according to categories established in the literature. Plan for and strategically manage crises and disasters. Respond to and manage crises and disasters in the tourism sector. Respond to accidents and disasters in the hospitality sector. Manage crisis communication using marketing and public relations tools. Understand how the main sectors involved in crisis management interrelate and collaborate with each other. Understand the long-term recovery process and master future trends in crisis management.
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Teaching methodologies and assessment
Teaching methodologies and assessment
In addition to lectures, classes include activities such as Problem-Based Learning (PBL), case studies and Gamification techniques (quizzes). Assessment includes two elements: The work carried out throughout the semester (50%) and the test (50%). The assignments throughout the semester consist mainly of PBL sections. For these, students should prepare in advance by reading a text indicated by the professor. During the class, they must apply the theoretical assumptions covered in the text to analyse and present solutions in the field of crisis and disaster management for the situation presented. Performance in this component is monitored by submitting activities on Moodle and by participation and performance during classroom activities. For students with special status, when necessary, only submissions will be considered. Quizzes and case studies aim to revise the content and allow informal assessment by the teacher.
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References
References
Maslin, M. (2021). Climate Change: A Very Short Introduction (4th ed.). Oxford: Oxford University Press. Prideaux, B., & Beirman, D. (Eds.). (2024). Handbook on Crisis and Disaster Management in Tourism (Research Handbooks in Tourism Series). Cheltenham, UK: Edward Elgar Publishing Ltd. Ritchie, B. W. (2009). Crisis and Disaster Management for Tourism. Bristol-Buffalo-Toronto: Channel View Publications. Ritchie, B. W., & Campiranon, K. (Eds.). (2015). Tourism crisis and disaster managemen in the Asia-Pacific. Oxfordshire: CABI.
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Office Hours
Office Hours
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Mobility
Mobility
No