Class Finance and Revenue Management

The course aims to provide students with structured knowledge of financial analysis and revenue management applied to the tourism sector. Financial Analysis explores the financial management of tourism companies, covering theoretical and practical foundations as well as economic and financial analysis tools and techniques that help with investment and financing decisions. With regard to revenue management, the subject focuses on methods and strategies for optimizing revenue, with special attention to maximizing profits through pricing, segmentation, and demand forecasting techniques, which are fundamental to the economic and financial balance of tourism companies.

Not applicable

Part I: Introduction to the concept of Finance and Revenue Management in the hotel Industry I.1 Origin  I.2 Concepts and fundamentals Part II: Demand, forecasting and controlling return on investment in Hotel Management  II.1 Demand engineering and ways of influencing demand  II.2 Demand forecasting II.3 Controlling ROI Part III: Pricing strategies and distribution channels in Hotel Management III.1 Pricing Strategies III.2 Distribution strategies III.3 Relationship between price and distribution  Part IV: Rate management and overbooking practices IV.1 Introduction to the concept of rate management IV.2 Examples of overselling  

Innovative methodologies such as Project-Based Learning (PBL), Inverted Classroom and Simulations enrich the teaching-learning process, encouraging critical thinking and practical application. Case studies and AI and Big Data tools are also integrated to analyze real scenarios, which is essential for developing skills in areas such as finance and revenue management. These approaches make learning more active, dynamic and market-oriented, preparing students for practical challenges.

Costa, V., Costa, C. (Eds.). (2022). Sustainability and Competitiveness in the Hospitality Industry. IGI Global.https://doi.org/10.4018/978-1-7998-9285-4 Costa, V., Costa, C. (2022). Challenges in Times of Crisis and Pandemics in the Hospitality Industry: A Systematic Literature Review. In V. Costa, C. Costa (Ed.), Sustainability and Competitiveness in the Hospitality Industry (pp. 1–22). IGI Global.https://doi.org/10.4018/978-1-7998-9285-4.ch001 Costa, V., Costa, C. (2019).O Turismo e a Dinâmica do Setor Hoteleiro em Portugal. In C. Estevão C. Costa (Eds.), Tourism: Estratégia, Competitividade e Desenvolvimento Regional. Uma Visão Estratégica no Setor do Turismo (pp. 117-130). Novas Edições Académicas. ISBN: 978-613-9-79861-2   Hayes, D. K., & Miller, A. (2020). Revenue management for the hospitality industry. Pearson.