Communication consultancy and media relations have not lost any room for manoeuvre in the context of the evolution of communication and the complex technological context that characterises it.
With the advent of cutting-edge information technologies, many predicted the end of public relations and the absolute arrival of a new era. For them, the days of interpersonal contact were numbered and cybernetics would take over the wide and changing world of communication.
But the need to continue and perhaps deepen the codes of humanisation of communication - not least because of technological eccentricities - quickly led to the conclusion that it would remain essential to maintain dialogue and interaction between people as the unavoidable axis of the communication relationship.
And the labour market realised this.
That's why communication consultancy, whether in politics or the economy, health or culture, finance or science, and probably above all in sport, has perfected its rhythms, contours and dynamics in order to respond to what's most important: the challenges of the markets.
Today, more than ever, it is impossible to define and realise communication strategies without advisory services and connections, which are completely unique, built up and ensured by their operational capacity and influence.
In relations with the media, in dialogue with SMEs and large companies, alongside public and institutional corporations, as a partner of NGOs, as an ally of sports clubs and organisations, consultancy is a decisive complement in the prevention and promotion of brands, symbols, causes and projects.
