Class Comunicação Eficaz

Even without speaking, you are already communicating! And sometimes louder than you think. Because the body communicates and reveals the emotional state, the attitude, and even the power of influence that one possesses.

What does a posture reveal? What gestures help reach the audience? How to structure a speech to be more effective in communication?

In theoretical and practical sessions, students will develop the following skills:

• Ability to recognize the behavioral profile and the respective particularities in communication;
• Ability to manage the first impression according to previously defined objectives;
• Ability to prepare and execute a presentation according to the context and objective;
• Ability to think about communication strategically;
• Ability to communicate clearly and effectively.

S1: Strategic communication: what, why and how;
S2: Effective verbal and non-verbal communication rules;
S3: How to reach your audience: gestures that help vs. harmful gestures;
S4: The voice as a tool of influence;
S5: Management of the physical space in a meeting and/or presentation;
S6: Communication with the media in the context of interviews.

Theoretical classes and practical classes.
In the theoretical components, concepts, principles and theories essential to effective communication are presented.
In the practical components, students are encouraged to put into practice the concepts, principles and theories learned through presentations, interviews and meetings.
Individual works are also supervised and will later be presented and discussed in the context of the classroom.
The students' assessment is carried out in accordance with the University's assessment regulations and with the following assessment moments: Continuous Assessment (presence in classes, participation in classes and presentation of individual works) (30%); an Individual Final Work (70%); or a Final Exam (100%) at exam time.

Fernandes, G., Rouco, C., Golovanova, I. (2015). Cavalry Officers’ Nonverbal Communication and its Relation to Perceived Leadership and Superior Performance, Proceedings of the 11th European Conference on Management Leadership and Governance, Military Academy, pp. 104-112.

Gallo, C. (2014) Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds. New York: St. Martin's Press.

Goman, C.K. (2011) The Silent Language of Leaders: How Body Language Can Help-or Hurt-How You Lead. San Francisco: John Wiley & Sons

Hall., K. (2019) Stories that Stick. NY: HarperCollins Publishers

Stel., M, et al. (2012) Lowering the pitch of your voice makes you feel more powerful and think more abstractly Voice pitch and Labor Market Success. Social Psychological and Personality Science, 3(4), pp. 497-502.

Volmer, J. (2012). Catching Leaders’ Mood: Contagion Effects in Teams. Administrative Sciences, 2, pp. 203-220