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Postgraduation Marketing for Influencers

No, being an influencer is not a hobby, nor is it something for people who don't want to study or work. We know that it is a valid, valuable and extremely challenging activity, given the competitive and volatile environment in which it operates. However, t Read more

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Course formatMixed Hours93h Credits30 ECTS
  • 1st Edition - 2025-26

    1st Edition - 2025-26

    Coming Soon
    Start date 5 Jan, 2026
    End date 30 Apr, 2026
    Application start 31 Dec, 2025

    Schedule

    Face-to-face classes - 6:30 p.m. to 9:30 p.m. and online classes from 6:00 p.m. to 10:00 p.m.
  • Presentation

    Presentation

    No, being an influencer is not a hobby, nor is it something for people who don't want to study or work. We know that it is a valid, valuable and extremely challenging activity, given the competitive and volatile environment in which it operates. However, the effective exercise of any profession requires specific knowledge appropriate to the role. Therefore, investing in specific training is the best tool for surviving and excelling in the digital ecosystem. This postgraduate course was designed for those who, like you, want to acquire the necessary skills for specialisation and professionalisation in a successful career in influencer marketing. The course takes a current and holistic view of the practices to be implemented to become a competent and autonomous professional. It enhances and capitalises on your presence on social media, engaging your community and gaining market recognition. Learn to manage your personal brand as a strategy without losing your authenticity.
  • Admission Conditions

    Admission Conditions

    Candidates will be selected by the postgraduate programme management based on their professional and academic CVs and the letter of motivation that must accompany the application. Students with degrees in marketing, communication, design and similar areas will have preferential access. Candidates who have strong professional experience in the field but do not hold a higher education degree will receive a final certificate corresponding to a Specialisation Course upon completion of the postgraduate programme.
  • Knowledge, abilities and skills to be acquired

    Knowledge, abilities and skills to be acquired

    Postgraduate students acquire the following skills: - Technical knowledge to produce quality digital content that engages followers; - Personal brand management on social media; - Ability to plan and manage social media; - Development of artificial intelligence potential for social media management; - Knowledge of platform algorithms in order to optimise content; - Monitoring and interpretation of key metrics such as reach, engagement or conversions from different social networks; - Ability to adapt strategies based on the results obtained from different publications; - Specific knowledge to manage a page, complying with legal and tax obligations; - Skills to promote brands honestly and transparently, following advertising standards and respecting their audiences.
  • Reasons for joining

    Reasons for joining

    • Specific and innovative training, specialised in the field (distinctive professional advantage)
    • A growing area with great potential for growth (key knowledge for understanding, monitoring and anticipating market trends)
    • Practical and relaxed classes, taught by a qualified and experienced teaching staff (informal environment, which contributes to a phased and organic learning process)
    • Hybrid system, which allows students to balance their academic, professional and personal lives (greater adaptability to the needs and requirements of each student)
    • Various assessment moments (development of group and individual skills, working on various projects, which provides opportunities for students to improve their performance)
  • Program

    Program

    Aulas Presenciais - 18h30 às 21h30 e aulas online das 18h00 às 22h00.
  • Career Opportunities

    Career Opportunities

    - Influencers - Potential influencers - Digital content creators - Influencer marketing consultants - Social media managers
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Secretariat

Sonia Marina Pereira Luís

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