Class Ethics and Media Responsibility

Present the concepts that constitute the theory of ethics, contextualizing them historically and problematizing them within the scope of symptomatic cases identifiable in the practices of Applied Communication and within the contemporary challenges. This curricular unit contributes to SDG 2030, namely 4 (quality education) and 16 (peace, justice and effective institutions).

Not applicable

Syllabus 1. Ethics and Morals - Main theories and concepts - Ethics and its historical, cultural and technological evolution (Digital) ethics and (digital) citizenship - Paradigms: descriptive ethics, normative ethics, metaethics, applied ethics 2. Media Responsibility - The historical evolution of the media and the emergence of the modern public sphere - Ethical tensions: truth and objectivity as problems; "public interest" and " interest of the public" - Ethics, Globalization and Multiculturalism 3. Ethics and the field of Communication - Publicity and public relations: the cosmetics of messages, the fabrication of desire and strategies of seduction - Persuasion and manipulation: the figure of the "spin doctor" and the ethical limits of communication as a political tool - Fake news and the phenomenon of populism - The value of images: visual culture, ethics, credibility and trust

Continuous assessment system: constructive participation (20%), written test 1 (40%), and written test 2 (40%). The 20% participation includes work on events of interest to the course, such as the event on 27 March at CUP. At this event, students must submit up to two pages with a critical reflection that relates the event to the course contents. Submitting work of exceptional quality in the context of events (this one or others) may add up to 1 mark to the final grade. Attendance at 75% of classes is compulsory. There is the possibility of requesting an additional assessment element if it is necessary to better understand the student's performance. There is a written exam in appeal and special periods.

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