Class Advertising Workshop

The course unit Advertising Workshop offers a space for experimentation and strategic creation in advertising, challenging students to apply their acquired knowledge in the critical analysis and development of campaigns. The focus is on the articulation between strategic thinking and creativity, reinforcing critical thinking, collaboration, and practice grounded in real data. Activities take place in the context of workshops, debates, analytical sessions, and guest speaker contributions.

Not applicable

Social times and contexts in advertising communication Commercial communication in contemporary society Strategy as the foundation of communicational construction Creative idea: the heart of the campaign From theory to practice: planning and producing campaigns Advertising creation: media, tools, and formats Critical reflection and visual thinking Creativity as a cultural and political construct

The course unit is based on an active, student-centered approach, promoting practical work, critical debate, and the development of projects grounded in real data. A combination of methods is used, including: Workshops and seminars with guest speakers; Guided discussions and campaign analysis; Collaborative proposal development; Interim presentations and critical reflections. The pedagogical relationship aims to be interactive and empathetic, integrating multiple channels and methods to foster autonomy, creativity, and both creative and strategic thinking.

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