Class Communication and Multimedia Design

The course of Design Communication and Multimedia aims to teach to students the increased value that design can bring within the scope of their communication projects: in terms of developing graphic identities, exploration of ideas/concepts/metaphors, organizing visual and textual contents and production of graphic artifacts. In order to do so, students will learn about typography, layout grids, visual hierarchies, image editing and branding, among other topics. This learning will happen through the development of practical projects within the field of design towards the creation of graphic objects (printed and digital) where the they can apply the knowledge acquired during theoretical classes, allowing the students to develop a creative and critical thought considering the visual component of information, communication and knowledge. This while fostering, simultaneously, the expansion of their visual culture.

Not applicable

1. Branding and logo creation - Research, moodboards and definition of brand values and target audience - Creative brainstorming and exploration through drawing - Vectoral drawing and logo construction grid - Typography and Colour - Image: selection, edition and symbolic value - Brand Stationary - Brand Guides Manual   2. Definition of Graphic Identities - Visual ecology of the brand - Page grids - Print communication supports (poster, packaging and booklet/flyer) - Digital communication supports (social media, web) - Promotional video/spot: identity in motion

Within the scope of the BA in Applied Communication, the Curricular Unit of Design Communication and Multimedia distinguishes itself by it practical and experimental approach to design, putting students in the role of designers which have to answer a design briefing, giving response to  the need of a fictional company and going through all the steps of the design process, sustained by a design thinking methodology and fostering the expansion of their visual by using several  pedagogic resources. 

Adams, Sean; Dawson, Peter; Foster, John; Seddon, Tony – Graphic Design Rules: 365 Essential Design Dos & Don’ts. Londres: Francis Lincoln Limited Publishers, 2012.   Ambrose, Gavin; Harris, Paul — Basics Design 02: Layout. Lausanne: AVA Publishing S.A., 2006. Ambrose, Gavin; Harris, Paul — Design Thinking. Lausanne: AVA Publishing AS, 2010.   Barbosa, Conceição – Manual Prático de Produção Gráfica. Parede: Principia, 2009.   Caldwell, Cath; Zappaterra, Yoland – Editorial Design: Digital and Print. Londres: Lawrence King Publishing, 2014.   Errea, Javier – Newspaper Design: Editorial Design from the World’s Best Newsrooms. Berlim: Die Gestalten Verlag, 2018.   Haslam, Andrew – Book Design. London: Laurence King Publishing, 2006.   Landa, Robin – Advertising by Design: Generating and Designing Creative Ideas Across Media. Londres: Wiley, 2021.   Rodriguez, Miri – Brand Storytelling. Londres: Kogan Page, 2020.