Class Communication Design IV

The Communication Design IV course focuses on the development of projects in the field of editorial design, with an emphasis on the design of newspapers, books, magazines, and brochures. It aims to equip students with the skills to understand, design, produce, and present editorial projects, combining practical application with methodological rigor. It values mastery of graphic architecture, text, and image, as well as the ability to argue and defend design choices. The course also promotes individual and collective critical analysis skills, preparing graduates to join teams in design studios, publishing houses, and graphic departments of newspapers and magazines, with creativity, professional awareness, and adaptation to the demands of the job market.

Not applicable

1. Editorial Design 1.1. Study and development of editorial projects in different types of publications (newspapers, books, magazines, brochures) aimed at diverse audiences and age groups; 1.2. Design and application of editorial navigation grids and systems and principles of readability – information hierarchy, visual focus, eye movement sequence; 1.3. Typography and image as structuring elements of editorial communication; 1.4. Relationship between verbal and non-verbal elements in graphic space: coherence, clarity, and communicational adequacy.

Blended methodology combining theory and practice, using lectures and case-study approaches (projects, open classes, field trips). Continuous assessment with three projects, evaluated against defined criteria: 1. Exercises applying each program content; 2. Practical projects simulating market reality; 3. Submission of an initial brief for each exercise, including objectives, methods, bibliography, schedule for the different phases of work, presentation date(s), and intermediate and final assessments; 4. Each project is guided by at least one intermediate assessment and one final assessment with an oral presentation in class. The oral presentation of projects, followed by peer discussion, aims to stimulate students' argumentative skills, preparing them for dialogue with potential clients. Weightings: Ex.1 (40%); Ex.2 (25%); Ex.3 (35%).  Several absences exceeding 30% of the total teaching hours will fail the course unit (except for students with worker-student or athlete status).

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