Class Public Relations Workshop

This curricular unit addresses Public Relations (PR) from the perspective of applying recommended practices, framing them in an intervention logic that configures a project to improve communication between organizations and their different audiences. Being a predominantly practical curricular unit, students will be challenged to develop PR plans that include diverse practices and that respond strategically to the resolution of communication problems identified both in practical cases and in a real context.

Not applicable

1 – The profile of the Public Relations (PR) professional: Ethics and deontology; Skills. 2 - Specialties in PR. 3 - Diagnosis of communication problems between an organization and its audiences: Collection of information; Problem formulation rules; Raising problems; Preparation of the problem tree. 4 - Communication actions framework: Methodology for preparing the PR action framework; Research and point out corrective PR actions for diagnosed problems; Predict the impact of proposed PR actions in resolving diagnosed problems. 4 - PR action planning matrix: Activities to be implemented and their budgeting; Results to be achieved and verification indicators; Definition of the plan’s objective and execution indicators; Assumptions for achieving results. 5 – Carrying out a PR plan in a real work context that produces results: newsletters, press releases, event promotions, flyers, etc. ¿  

The initial twenty hours of the Curricular Unit will be dedicated to the exposition, demonstration and application of the program contents. The remaining hours will be dedicated to carrying out a Public Relations plan in a real work context, supported by good Public Relations practices and producing specific results in this area. The classes will function as if they were a Public Relations Office.

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