Class Publics and Audiences

CU to address the concepts of public and audience and meet the various theories about the media and public reception.

Not applicable

I.         Introduction to the Public: Public Opinion and publics    II. PUBLIC AND AUDIENCES  1. Distinction between publics and audiences: perspectives and authors, an evolution  2. Historical perspectives (s) - authors, methodologies and connections  3. Changes from the Birmingham School  4. Publics as dynamic entities.  5. Generational perspectives  6. Participatory contexts  7. Invisibles and emerging      III. JOURNALISM AND ENTERTAINMENT  1. Journalism audiences(s)  2. Entertainment audiences and fan studies    III. A DIGITAL AGE  1. Public and cross-platform.  2. Datification. 3. Dilemmas and future perspectives.

Classes will be divided between theory and the resolution of practical exercises to analyze publics and audiences.

BABO, I. (2015). Espectadores e públicos activos. Vega: Lisboa.  Bourdieu, P. (2003). A Opinião Pública Não Existe. In Questões de Sociologia (pp. 233-245). Lisboa: Fim de Século. BRITES, M.J. (2015). Jovens e culturas cívicas: Por entre formas de consumo noticioso e de participação. Covilhã: Livros LabCom. ISBN: 978-989-654-199-6. doi: 10.13140/2.1.2141.0081 Costa, P. R. (2020). Impactos da captologia. Sociologia online.  Dewey, J. (1927). The public and its problems. Alan Swallow.  ESQUENAZI, J.-P. (2006). Sociologia dos públicos, Porto: Porto Editora. Luhmann, N. (2009). A Opinião Pública. In J. P. Esteves (Ed.), Comunicação e Sociedade (pp. 163-191). Lisboa: Livros Horizonte. Mathieu, D., & Vengerfeldt, P. P. (2020). The Data loop of media and audience: How audiences and media actors make datafication work. MedieKultur: Journal of Media and Communication Research, 36(69), 116–138. Tarde, G. (1991). A Opinião e a Multidão. Mem Martins: Publicações Europa América.