Class Image Technologies

Technical terminology of the audiovisual medium in the field of image capture and direct sound capture in digital recording cameras. Handling the camera. With application of theoretical knowledge acquired in the field of audiovisual language. Application of different scales of plans for both journalistic and advertising content. The composition of image and camera movements. The different genres and styles using the image and that will be applied in group work in the construction of a report or an advertising spot. Introduction. The image in journalistic contexts and applied communication.

Not applicable

The syllabus of the curricular unit is organized from a series of thematic and specific approaches to image technologies most used in journalistic production and advertising production. The contents will be worked on in order to achieve a basic training that allows students to approach with greater ease the future use of the various technologies.   Photography: - General notions of capturing and editing, Photojournalism, Lightpaintg (as a technique to master the machine in automatic mode - Shutter, Diaphragm and That), photography as news narrative, capture methods and exercises to work with perception and how we can give subjectivity and convey our thinking in a space for a frozen frame.   Video: - General notions of plan scales, essential rules for establishing a relationship with the viewer without breaking your attention, capturing and editing, video journalism, design editing of television and multimedia reporting, and project video creation of advertising.

The program contents will be addressed according to different proposed challenges and analysis of case studies allowing students to gradually learn through analysis and experimentation. In the case of learning a way of thinking that is based on questioning and reflection will be encouraged, a moment of sharing between different colleagues in the class and whenever possible with the academic community through the exhibition of projects and/or other means of dissemination.

BARTHES, R. (2007). A Câmara Clara. Lisboa: Edições 70 GOODMAN, R.M. (2003). Editing Digital Video: The Complete Creative and Technical Guide. New York: McGraw Hill GORDON, B. & GORDON, M. (2002). The Complete Guide to Digital Graphic Design. Londres: Thames & Hudson MIRZOEFF, N. (1998). What Is Visual Culture? In The Visual Culture Reader (pp. 1-11). New York: Routledge OLIVEIRA, J. N. (2007). Manual de Jornalismo de Televisão. Lisboa: Cenjor/IEFP - http://opac.iefp.pt:8080/images/winlibimg.exe?key=&doc=73220&img=458  SOUSA, J. P. (2002). Fotojornalismo: Uma introdução à história, às técnicas e à linguagem da fotografia na imprensa. Covilhã: BOCC UBI ¿ http://www.bocc.ubi.pt/pag/sousa-jorge-pedro-fotojornalismo.pdf  Outros recursos Web / Other web resources: The Basics of Video Editing ¿ The Complete Guide: http://lifehacker.com/5785558/the-basics-of-video-editing-the-complete-guide